There hasn’t been a tech post in a while. Granted, this only marginally qualifies…
Watching last week’s roller coaster response to Apple’s iAuthor app, and this week’s gaining response to Google’s account-information merge with no opt-out, I’m again thinking about needs vs. wants, standards, and the greater good.
I have no answers. I can’t tell you how devious the intent was when Apple shifted iAuthor’s product from epub standards and towards an iPad-only model. I can’t tell you why Google wants All The Info in one spot, though I have some guesses.
What I know is that both decisions limit the choice of the individual (producer or consumer), in favor of what benefits the company providing the technology. From a programming standpoint, less individual choice may make some sense – it’s easier and cheaper to manage; from a marketing standpoint, it means your audience is captive, not just captivated. But. Technology is about personalization. Which doesn’t just mean a company gets to offer me more things that I might enjoy reading/buying/liking.
It also means that I, as the consumer of technology, should be able to personalize my level of control over the information I create to use on that system.
and, truth be told, I would love to play with HTML5 in my ePubs.
Hopefully, someone out there sees this the same way I do. Or, perhaps, I’m completely in the wrong here. Hoping someone can tell me so.